Course : Successful internal communication

Successful internal communication

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This training will give you the methodology and tools to design your internal communication strategy and plan, depending on your company's environment, culture and resources. You’ll be able to prepare and deploy an internal communication to accompany any change.


Inter
In-house
Custom

Practical course in person or remote class

Ref. ROT
Price : 1350 € E.T.
  2d - 14h00




This training will give you the methodology and tools to design your internal communication strategy and plan, depending on your company's environment, culture and resources. You’ll be able to prepare and deploy an internal communication to accompany any change.

Teaching objectives
At the end of the training, the participant will be able to:
  • Identify the evolving scope of internal communication
  • Design an internal communication plan consistent with the company's strategy
  • Master the different types of internal communication
  • Measure the effectiveness of the actions
  • Communicate in times of change or crisis

Intended audience
Employees of communication departments, communication managers, HR managers.

Prerequisites
No particular knowledge.

Course schedule

Challenges and impact of new technologies on internal communication

  • Definition and missions of internal communication.
  • How it has changed.
  • Internal communication and change management.
  • Impact of technologies on the organization.
  • Management and the internal communication function.
Hands-on work
How to encourage everyone to communicate better and define the scope of internal communication as a group.

Designing an internal communication plan

  • Diagnose what currently exists: Information collection system.
  • Conducting meetings and individual interviews.
  • Analyzing and defining your priorities based on your targets.
  • Adapting your communication plan to your company's strategy.
  • Methodology of the internal communication plan.
Hands-on work
Individualized work on defining the internal communication plan.

Resources and tools for internal communication

  • Different types of internal communication: top-down, bottom-up, cross-cutting, etc.
  • Choice of media.
  • New means of internal communication.
  • Useful creativity techniques: finding innovative ideas.
  • Recent developments in the intranet: key functions.
  • Digital communication devices: newsletter, company blogs.
Hands-on work
Look for means of internal communication that suit the given goals and audience.

Measuring the effectiveness and return on investment of your actions

  • Various tools for measuring actions.
  • Setting and monitoring your performance indicators.
  • How to gather information.
  • Following up.
Hands-on work
Create internal communication performance indicators.

Communication, crisis, and change

  • Anticipating and preparing your communication.
  • Leading a network of communicators.
  • Determining the role of management.
  • Preparing and announcing a reorganization, a restructuring, a change.
  • Writing a crisis communication plan: messages and tools.
Hands-on work
Prepare and announce a change-related communication.


Practical details
Hands-on work
This course involves active, participatory learning. It alternates between knowledge and applied exercises.

Customer reviews
4,5 / 5
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Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class