Course : Mastering the Fundamentals of Selling

Mastering the Fundamentals of Selling

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Selling is an act that allows no improvisation. This operational training will teach you how to be proficient in each phase of the sales interview. The techniques that are taught will help you move on to signing contracts without trouble.


Inter
In-house
Custom

Practical course in person or remote class

Ref. FOV
Price : 1300 € E.T.
  2d - 14h00




Selling is an act that allows no improvisation. This operational training will teach you how to be proficient in each phase of the sales interview. The techniques that are taught will help you move on to signing contracts without trouble.

Intended audience
Salespeople, technical sales representatives, sales assistants.

Prerequisites
No particular knowledge.

Course schedule

Defining the sales process

  • Two different negotiation approaches : BtoB, BtoC
  • Preparing the sales meeting
  • To understand commercial process and the skills required
  • Creating trust and encouraging the customer to listen.
  • Introduction to Sales steps

Introduction : first contact

  • Making a positive first impression
  • Building a climate of trust
  • Reinforcing your personal impact during the first meeting
  • Using techniques to assert your charisma
  • Reinforcing your power of persuasion using non verbal communication
Exercise
Non-verbal exercises and tips for making a positive first impression

Discovering your customer’s needs

  • Identifying the factors involved in your customer’s act of buying
  • Enhance your questioning and listening skills
  • Adopting a listening-based approach
  • Mastering the power of questioning and asking the right questions
  • Understanding and integrating buyer’s needs
  • Rephrasing your customer’s needs
Exercise
Listing useful questions to ask and Role-play to discover customer’s needs.

Convincing customers with a winning argument

  • Managing a customer value offer
  • Convince customers with well-structured arguments
  • The art of persuading through listening
  • Creating an offer adapted to buyers using the SPICES method
  • All about presenting your offer with the FAB approach
  • Present your arguments clearly and convincingly
Role-playing
Build your sales argument through the SPICES method- Role play.


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Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class