This course offers you an approach for defining a strategy that relies on the company's assets, taking into account all internal and external factors. It shows you how to deploy that strategy and mobilize your teams to enforce it.
Training at your location, our location or remotely
Ref. INI
3d - 21h
Would you like to transpose this course—without changes—for your company?
A la carte training
Do you want a training course tailored to the needs of your company and its teams? Your training will be built to measure by our experts!
This course offers you an approach for defining a strategy that relies on the company's assets, taking into account all internal and external factors. It shows you how to deploy that strategy and mobilize your teams to enforce it.
Teaching objectives
At the end of the training, the participant will be able to:
Build a master plan for your company's strategy
Analyze the background and create a strategic diagnosis
Identify various analysis assistance tools
Define your positioning and choose your strategic options
Oversee the deployment of your main strategic goals
Improve your leadership to mobilize your teams
Intended audience
Leaders, senior executives, board members.
Prerequisites
No particular knowledge.
Course schedule
Building the strategy's master plan
Defining the company's general policy.
Promoting the company's vision or purpose.
Deploying the strategic objectives.
Analyzing the company's background
Impact of globalisation.
E-commerce and consequences.
Sustainable development and new priorities.
Creating your strategic assessment
External analysis:
Identifying your competitors.
Assessing the market's supply and demand.
Studying the competitive dynamic.
Internal assessment:
Building the company's value chain.
Identifying the company's strategic resources.
Assessing the internal skills and how to transfer them.
Hands-on work
Conduct a strategic assessment of a given company.
Strategic analysis assistance tools
Use PEST and SWOT matrices.
Identifying key success factors.
Creating the value chain.
Locating the five Porter forces.
Creating the BCG and McKinsey matrices.
Hands-on work
Create the SWOT and BCG matrices for your company.
Outlining the strategic orientations
Drawing on your assets.
Key success factors: Products, clients, technologies, etc.
Drawing on your competitive advantages.
Taking your unique features into account: Skills/market position.
Choosing your strategic options: Cost, differentiation, specialization, diversification.
Defining the growth strategy: Internal or external?
Hands-on work
Define the positioning and growth strategy of a given company.
Deploying the strategy
Identifying the conditions for successful implementation.
Taking the corporate culture into account.
Analyzing each step to maintain an operational dynamic.
Deploying successfully.
Orchestrating internal and external communication.
Developing your leadership
Uniting your teams around the strategy.
Locating patches of resistance.
Using instruments of action.
Detecting your employees' skills.
Developing collective intelligence.
Customer reviews
4,7 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
No session at the moment, we invite you to consult the schedule of distance classes.
3d
- 21h00 
