Course : Prospecting and Winning New Clients

Prospecting and Winning New Clients

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What methods are there for organizing your prospecting and expanding your customer portfolio? How do you prepare for call scenarios and face-to-face meetings? What communication techniques should you use to “hook” your prospect? This course offers a pragmatic approach to implementing your prospecting.


Inter
In-house
Custom

Practical course in person or remote class

Ref. PGN
Price : 1300 € E.T.
  2d - 14h00




What methods are there for organizing your prospecting and expanding your customer portfolio? How do you prepare for call scenarios and face-to-face meetings? What communication techniques should you use to “hook” your prospect? This course offers a pragmatic approach to implementing your prospecting.

Teaching objectives
At the end of the training, the participant will be able to:
  • Become proficient in helpful methods for preparing and organizing your pitch
  • Captivate your prospect with fast communication techniques
  • Prepare your scenario and optimize each contact
  • Manage your prospecting actions over time and measure them

Intended audience
Salespeople, sales engineers, prospectors, sales assistants.

Prerequisites
Familiarity with your company’s line of products and/or services.

Course schedule

Getting prepared and organized

  • Taking stock of your current portfolio.
  • Identifying geographic sectors to prospect in.
  • Listing types of companies to contact.
  • Inventorying tools.
  • Creating a file of prospects.
Exercise
Diagnosis using the SWOT matrix. ABC reading of the customer portfolio. Building the customer appointment puzzle. Crafting your prospecting plan and scheduling actions.

Learning how to make a message interesting

  • Mastering interpersonal communication techniques.
  • Practicing fast communication: The Elevator Pitch.
  • Knowing how to introduce yourself.
  • Observing the other person and practicing active listening.
Role-playing
“Elevator Pitch” : Preparing a condensed argument to introduce yourself in two minutes.

Crafting your arguments and tools

  • Planning prospecting scenarios.
  • Defining and choosing tools.
  • Designing documents and materials.
  • Making the actions and tools consistent.
Exercise
Overview of participants’ strategies.

Prospecting over the phone

  • Creating call scenarios.
  • Preparing arguments based on prospect profiles.
  • Triggering an appointment.
  • Organizing and “timing” the pitch.
  • Tracking your table of indicators and analyzing its results.
  • Making each interview a chance to practice.
  • Developing your resistance to failure.
Role-playing
Practicing telephone prospecting situations.

Conducting face-to-face interviews

  • Creating the interview scenario.
  • Going through the phases of the interview.
  • Succeeding in the discovery and pitch phase.
  • Promoting your achievements and experience.
  • Anticipating an improvised face-to-face.
Role-playing
Face-to-face interview scenarios.

Making a pitch and handling objections.

  • Understanding how effective arguments work.
  • Preparing responses to objections.
  • Using objections to enhance your arguments.
  • Plan ways to overcome objections.
  • Make the price reveal less dramatic.
Role-playing
Managing customers’ objections while maintaining the relationship.

Managing your agenda

  • Learning to create a prospecting pace.
  • Managing your prospecting calendar.
  • Plan follow-ups with prospects.
Exercise
Organize your prospecting calendar compared to the mission’s profile.


Practical details
Hands-on work
Exercises that rely on trainees’ cases, self-diagnostics, interview situations, and recorded telephone role-playing.
Teaching methods;
Active and participatory instructional methods. Alternating theory/practice as applied to the context and experiences of the participants.

Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class