Challenges and impact of new technologies on internal communication
- Definition and missions of internal communication.
- How it has changed.
- Internal communication and change management.
- Impact of technologies on the organization.
- Management and the internal communication function.
Hands-on work
How to encourage everyone to communicate better and define the scope of internal communication as a group.
Designing an internal communication plan
- Diagnose what currently exists: Information collection system.
- Conducting meetings and individual interviews.
- Analyzing and defining your priorities based on your targets.
- Adapting your communication plan to your company's strategy.
- Methodology of the internal communication plan.
Hands-on work
Individualized work on defining the internal communication plan.
Resources and tools for internal communication
- Different types of internal communication: top-down, bottom-up, cross-cutting, etc.
- Choice of media.
- New means of internal communication.
- Useful creativity techniques: finding innovative ideas.
- Recent developments in the intranet: key functions.
- Digital communication devices: newsletter, company blogs.
Hands-on work
Look for means of internal communication that suit the given goals and audience.
Measuring the effectiveness and return on investment of your actions
- Various tools for measuring actions.
- Setting and monitoring your performance indicators.
- How to gather information.
- Following up.
Hands-on work
Create internal communication performance indicators.
Communication, crisis, and change
- Anticipating and preparing your communication.
- Leading a network of communicators.
- Determining the role of management.
- Preparing and announcing a reorganization, a restructuring, a change.
- Writing a crisis communication plan: messages and tools.
Hands-on work
Prepare and announce a change-related communication.
2d
- 14h00 
