The components that make up corporate communications are more intrinsically linked than ever. Both external and internal communications are part of the same comprehensive, multichannel strategy. They must now incorporate all media, both traditional and emerging, print and digital, into a consistent, unified communication framework. As a result, communications jobs are now demanding more skill and expertise from those who hold such positions. Besides proficiency in different writing techniques, it’s also important to lead a community on social media, improve your website’s search engine rankings, manage your e-reputation, and improve your online visibility, among other things. Businesses must constantly adapt their communication strategy to the decisions and guidance set by management and tie it in to the marketing strategy, while upholding strong policies and essential monitoring in an environment marked by constant innovation in digital communication.
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Communication strategies are now multichannel, and must incorporate all media, both traditional and emerging, print and digital. All of these aspects are covered in Orsys training, which enable the acquisition of both strategic and operational skills, as well as the ability to oversee a communication plan from when it is created to when it is adapted for use in the field.
De rol en het gebruik van sociale media is in de professionele wereld sterk gegroeid. De beroepen zijn gestructureerd en omvatten voortaan functies zoals promotie, reclame, e-reputatie of klantenrelatie. De beheersing van de tools en platformen (Facebook, Twitter, LinkedIn, Instagram, …) vereist steeds meer expertise. De cursussen van ORSYS stellen u in staat zowel strategische als technische vaardigheden te verwerven.
CMA - 3 d
4,3/5
Next session : 24/09/2025
CMA - 3 d
4,3/5
Next session : 24/09/2025
CMA - 3 d
4,3/5
Next session : 24/09/2025
CMH - 2 d
4,2/5
Next session : 30/06/2025
CMH - 2 d
4,2/5
Next session : 30/06/2025
CMH - 2 d
4,2/5
Next session : 30/06/2025
Improving your writing techniques, boosting the impact of your content, and optimising your web and print editorial strategies are all within your reach with Orsys training. Methods and techniques unique to each type of media are covered through a lens of cross-channel consistency, search engine optimisation, and global corporate communications.
El vídeo es fundamental en cualquier estrategia de comunicación. Su uso ya está muy extendido, y el diseño y la producción de vídeo ya no están reservados a especialistas, sino que pasan a estar al alcance de todos los profesionales de la comunicación. La capacitación de Orsys está hecha para cubrir todas las herramientas y prácticas de la comunicación audiovisual, desde el uso de cámaras profesionales para videos elaborados, hasta cámaras de teléfonos inteligentes para tomas más básicas.
ROF - 5 d
4,7/5
Next session : 15/09/2025
ROF - 5 d
4,7/5
Next session : 15/09/2025
ROF - 5 d
4,7/5
Next session : 15/09/2025
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Corporate communications
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