The role of human resources is constantly changing. It focuses on both the tensions and expectations of everyone, and is increasingly positioned as a strategic partner to senior management. It must ensure that the company operates on a day-to-day basis while anticipating future needs and guaranteeing employability through the forward planning of jobs and skills. It advises all employees in how to carry out their duties and guides them through changes in strategy and the impacts that they have on operations. However, it must also adapt to digital challenges and reconsider its own ways of operating: No matter their specialisation, human resources staffers now process more data than ever before in order to bolster and support their decisions. Their work must also take into account new dimensions, such as the development of social media, the quality of the employee experience, and promoting the employer brand, all of which are now essential features of a human resources policy oriented toward helping the company succeed.
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