The UX approach

• Refreshers about the UX approach.
• The three voices (user, business and market).
• UX toolbox, the four phases (discover, define, develop, deploy).

UX strategy and scoping workshops

• Specify the project's outline, define its conditions for success.
• Diagnose the issues and prospects for the product or service to be created.
• Understand users, collect stakeholder requirements.
• Tools for co-constructing a vision: Make me unique, Value Proposition Canvas, SWOT, Warm Up.
• UX Benchmaking, best practices.

UX design

• Information architecture: card sorting, tree test.
• Mock-up, interactive prototyping: wireframing, low and high definition, Responsive Web Design.
• Graphic and interaction design: Emotional Design, Atomic Design.
• Storyboarding: staging the user experience.
• Ideation workshops.

Hands-on work

• Describe for each persona a storyboard by drawing the situation described in the scenario, the emotion experienced, and a preview of some screens.
• User study
• When to use user research or market research?
• Observing, interviewing, understanding users: exploratory research.
• Examples of user studies.
• Developing personae.
• Experience map, the user's point of view.

Taking the certification exam

• Presentation of the course of the test (timing, authorized documents, etc.).
• Written test of the examination: Multiple-choice questions in French.
• UX-PM2 diploma ceremony.

UX support during development and deployment

• Integrating UX activities during development (Agile).
• Validating the UX before launch.
• Documenting UX design activities for development teams (cascade).
• Monitoring the indicators defined in the UX strategy phase.

Evaluation in project mode

• Evaluation methods: expert ergonomic audit, moderated and unmoderated user testing.
• Choosing the right method.
• Supervising user testing.